Like many women, my journey into toxin-free living began with my own health struggles.
While studying to become a Nutritionist, I was experiencing painful PMS, cystic acne, and unexplained anxiety. I had developed the habit of reading ingredient labels on the foods I was eating, but it never crossed my mind to question the products I was putting on my skin every single day.
It wasn’t until I began working with a naturopath that I was introduced to the idea of inflammation in the gut, and the profound impact toxins can have on our health, especially for women.
Through my own gut healing journey, I began stripping everything back and looking more closely at what I was putting both in and on my body. This curiosity led me to continue my education in Integrative Nutrition and Gut Health, where my desire to share this information with other women grew.
The more I learnt, the more I started noticing the same patterns with my friends and the women around me. We were all trying to improve our health by changing our diets, taking medications, and adding random supplements just to feel better, while unknowingly layering chemicals onto our skin every single day. Yet no one was really talking about the impact of toxins.

I quickly realised how difficult it was to find products I could truly trust. I found myself standing in store aisles for way too long trying to make sense of confusing ingredient labels, with my phone in hand scanning products through ingredient apps.
Even in my favourite “health” food stores, I would still come across products containing mystery fragrance, questionable preservatives, or vague ingredient lists that left me confused and unsure of what I was really buying.
So I simply created the store I wish existed, with the information I wish I had at the time.
Every product on HHS has been carefully researched, tested, and approved by myself and our dedicated team of women with over 20 years of experience in natural healthcare.
Growing up in Australia, I was surrounded by a culture that celebrates wellness and natural living. With access to incredible, honest products, it felt only right to showcase and support Australian brands that share the same commitment to transparency and health.
This is why we’ve chosen to stock only Australian brands that care as deeply about what goes into their products as you do.
More than anything, I hope this space feels like a soft place to learn, shop, and feel supported on your wellness journey without the confusion I once felt.
I’m so grateful you’ve found us.
In health,
Alicia x